Metrics and KPIs
Track and optimize for your company's KPIs
Financial Metrics and KPIs
Key indicators to measure and track the financial performance of a business
Managing Burn Rate
Techniques for monitoring and controlling the rate at which a startup uses its capital
Profit Margins and Breakeven Analysis
Calculating profit margins and determining the point at which revenue equals costs
Financial Projections
Forecasting future financial performance, including revenues and expenses
Expense Tracking
Methods for recording and analyzing business expenses
Cash Flow Management
Strategies for managing the inflow and outflow of cash to ensure liquidity
Revenue Models
Exploration of different models for generating income in a business
Go-To-Market Strategy
Planning the approach for launching a product or service into the market
Competitive Analysis and Positioning
Assessing competitors and determining a unique market position
Performance Metrics and KPIs for Sales and Marketing
Key indicators to evaluate the effectiveness of sales and marketing efforts
Conversion Rate Optimization
Techniques to increase the percentage of visitors who take desired actions on a website
Cohort Analysis
Analyzing user groups with shared characteristics to understand their behavior over time
Customer Segmentation
Dividing a customer base into distinct groups based on characteristics and behaviors
Customer Lifecycle Value Analysis
Evaluating the total worth of a customer over the entire relationship
Churn Rate Analysis
Analyzing the rate at which customers stop using a product or service
Retention Metrics
Measuring the ability to retain customers over time
Engagement Metrics
Indicators of how actively users are interacting with a product or service
User Behavior Tracking
Monitoring and analyzing user actions and interactions
Funnel Analysis
Examining the steps users take towards a desired conversion and identifying drop-offs
Conversion Rate Tracking
Monitoring the percentage of users who complete a desired action
Recency, Frequency, Monetary (RFM) Analysis
A method for segmenting customers based on their purchase history
Financial Margins for Startups
Understanding and optimizing profit margins in the early stages of a business